Online Public Access Catalog




Marketing: an introduction

Armstrong, Gary

Kotler, Philip

Edition

10th ed.

Physical Description

Includes black and white illustrations. Includes appendixes, references, glossary and index after the text.

Publisher

Singapore: Pearson Education South Asia Pte., Ltd

Subjects

Marketing

Number of Copies

1

ISBN

978-981-0697-88-4

Pages

644p.

Copyright

2011