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Fundamentals of marketing for hospitality and tourism
Kotler, Philip Bowen, John T. Makens, James C. |
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Edition
4th ed. |
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Physical Description
Includes black and white illustrations. Includes glossary and index after the text. |
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Publisher
Singapore: Pearson Education South Asia Pte., Ltd. |
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Subjects
Marketing |
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Number of Copies
1 |
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ISBN
978-981-06-9992-5 |
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Pages
xxiv, 932p. |
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Copyright
2006 |